For the last year or so, 3D has been one of technology’s hottest topics, with the success of 3D movies paving the way for TV manufacturers, to the extent that two in five UK adults now express an interest in buying a 3D screen for their home. But what is the opportunity for mobile device manufacturers?

There has certainly been a lot of market activity (e.g. Sharp’s unveiling of a 3D mobile phone display) in anticipation of consumer demand, but will public enthusiasm migrate to mobile phone devices?

A recent GfK Technology survey, found that 12% of mobile phone users were interested in 3D photos and 8% were interested in 3D gaming. It is likely that the latter and any apps that embrace Augmented Reality or which offer the opportunity to enhance user generated content are going to drive most interest.

However, right now it’s a difficult call as to whether 3D on mobile will really drive the market. It’s up to the handset manufacturers to ensure the execution of the technology lives up to the hype.

To read a fuller article on this topic by Colin Strong, managing director of GfK Business & Technology, click here.

RESEARCH NOTES:

GfK NOP Technology conducted a survey among 996 UK adults in June 2010. The interviews were conducted online and are representative on UK adults who have access to the internet.

PHOTO COURTESY OF:
3dstereopics
http://www.flickr.com/photos/48057488@N06/4746599698/

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Tags: 3DTV, Mobile 3D, Mobile Services & Apps, Smartphones