Mobile Payments: The importance of trust and familiarity and the power of co-operation

12/05/2011 10:45 by Nick Peppiatt

Near Field Communication (NFC) – the technology that supports close proximity mobile payment services – has been around for many years. However, up until recently, the NFC-enabled mobile devices and service support needed to make such payments a reality have been lacking.

In this video blog, Ryan Garner looks at the barriers to adoption, demonstrating that Trust and Familiarity of supplier brands will drive consumer preference and arguing the need for co-operation between brands from different sectors.

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Nick is a Research Manager in the Connect team at GfK NOP

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Tags: Adoption, Android, Appeal, Apple, Banks, Consideration, Consumer, Contactless Payments, Familiarity, , Infographic, Mastercard, Mobile Ecosystems, Mobile Money, Mobile OS, Mobile Pay App, Mobile Payments, Mobile Wallet, Network Operators, NFC, Nokia, PayPal, Preference, Report, Research, RIM, Take-up, Trust, Video, Visa

One Response to “Mobile Payments: The importance of trust and familiarity and the power of co-operation”

London Olympics 2012: on the edge of our seats or a new era of technology? « TechTalk says:

06/06/2012 at 14:16

[...] and our clients are keeping a keen eye on is Near Field Communication (NFC) and mobile payments (see TechTalk blog on mobile payments). The London Olympics is halfway there to kicking it off. On the one hand, Samsung and Visa have [...]