Voice over IP (VoIP) has gained significant momentum in recent years and now has a prominent place in the mobile ecosystem, forcing mobile network providers to take a different stance towards this technology.

The changing bargaining power

While mobile voice still remains the cash cow for network carriers, in the EU in particularly there are signs of stagnation and growth is now primarily driven by data revenues and the sales of Smartphones. The need to upgrade text and voice users to Smartphones and data plan deals has shifted the balance of power amongst the forces that define the competitive landscape in the mobile sector.

GfK TechTalk is developing a new series of posts around the work we’re doing to marry information and communication in a story of beauty, creativity and good research sense.  Over the next few months, we’ll be sharing our examples of work we’ve built around infographics, animation and video, all designed to help overcome the challenge of information overload, help businesses see more from research, and capture our audiences’ imaginations when telling stories about technology, ideas, business and society.

The last time you searched for information online, how many returns were there?  And the last time you needed to find some evidence to support an argument or theory, how many books, magazines and publications did you consult?  What about businesses, how many sources of data do you think they track, monitor, and purchase on an average day to understand what their customers think and want, what the market is doing and what their competitor’s next moves may be?  The answer is lots.  Heaps.  Tons.  More than, perhaps, we can imagine.