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Author Archive
TechTalk: The TV Edition
08/08/2012 16:58 by Aoife McArdle
The TV edition of our magazine, TechTalk, is now out, exploring current trends, issues and market developments affecting technology organisations today.
It’s difficult to think of a technology that has been more important and influential than TV.
For a large part of the twentieth century, TV played a key part in many of our lives, entertaining and informing, serving as a virtual fireplace. The latest technology evolutions, such as Connected TV, have the potential to completely change this TV-viewing culture and experience. Today, we can choose from an almost limitless selection of content, challenging a past era of restrictive, scheduled viewing. Additionally, the rise of the ‘second screen’, mainly in the form of smartphones or tablets, has added a new dimension to TV viewing, enabling us to engage with content in new ways.
TechTalk Live: Disruptive Innovation
10/05/2012 11:44 by Aoife McArdleGfK recently took over the AOP Gallery in Shoreditch to host another TechTalk Live event and hear from former AdMob top exec, Russell Buckley, and his thoughts on the future of disruptive innovation, mobile technology and the future for civilisation.
In attendance were over 90 people from all walks of the London Tech community from researchers and journalists, to entrepreneurs and marketers. Here’s what they had to say about the night…
You can watch Russell’s full presentation
TechTalk Magazine: The Retail Edition
20/04/2012 16:20 by Aoife McArdle
The first 2012 edition of our magazine, TechTalk, is now out, exploring current trends, issues and market developments affecting technology organisations today. In this edition we take a closer look at the customer purchase journey for technology products, with a particular focus on retail (read it here).
Retail, both online and offline, represents the part of the customer journey where value is ultimately generated and money changes hands. Given the current tough trading environment technology brands are facing across markets worldwide, it is hardly surprising that there is so much interest in how retail is evolving. Retailers are feeling the effects of disruption as technology itself changes the way consumers shop for technology products. It is this which sets the topic for the lead article where we explore the nature of these changes and set out a vision for traditional ‘bricks and mortar’ stores through an omnichannel approach.
Switching your Digital Ecosystem: A painful process?
30/11/2011 16:12 by Aoife McArdleIn the latest edition of The GfK TechTalk magazine, Richard Preedy looks at the issue of switching between smartphones (differentiated by their OS e.g. Android) and why it’s becoming increasingly difficult for consumers. When benchmarked against everyday services and utilities, consumers worry more about having to switch the type of smartphone they own than their insurance, home telephone or pay TV providers.
In this video blog, Richard Preedy explains why simpler, integrated user experiences are playing a huge role in driving this aversion to switching. These user experiences are no longer just device-specific, but relate to the wider ecosystem of digital content and devices.
You can read the full article by visiting the latest GfK TechTalk online magazine here.