Consumer awareness and understanding of the concept of “net neutrality” is low. However, once the implications are made fully apparent, public reaction is very strong. It is therefore crucial that businesses and governments engage the public in a more open discussion.

Generally accepted to be one of the World Wide Web’s fundamental guiding principles, it appears that “Net Neutrality” may be under increasing threat from political, corporate and market forces. While debate continues as to its exact definition, “Net Neutrality” can be simply expressed as the view that “all internet traffic should be treated equally”; a principle that has resulted in freely available news and information, open digital platforms, globalised virtual communities, digital content sharing and the e-commerce revolution, amongst other things over the last two decades.