GfK NOP research reveals most popular online brands in communication, entertainment and information services

The ‘Connected Life’ study, which asked 2,000 UK internet users about their favourite services, found 60% of music users stream music directly from the internet. While iTunes still leads the direct-streaming arena (17%), Spotify is coming up at a close second, with 12%.  Looking at all digital music users (not just direct streamers), 11% of these have used Spotify, making this fourth most popular digital music service, behind the more established Real Player (13%), Amazon (24%) and ITunes (50%). Another newcomer, Last.FM, also fares well with seven per cent having used the service; ahead of two of the pioneers of digital music mp3.com (5%) and Napster (4%).

Babita Earle, Divisional Director at GfK Technology comments:

The internet has become such an integral part of life today that two out of five UK users would give up their television before their internet connection, if they had to choose between the two; according to a new survey from leading research agency, GfK NOP.

The ‘Connected Life’ study reveals that a staggering 41 per cent of UK internet users agree that “If I had to choose, I would rather keep my internet connection than my TV” – of which almost half said they ‘agree strongly’ with that statement. Only 29 per cent disagreed, and 31 per cent had no strong feelings either way.

Babita Earle, Divisional Director at GfK Technology comments: