Posts Tagged ‘HTC’

Youth Smartphone Acquisition Drivers: Affordability, Sociability and Innovation

May 18, 2011 11:23 by Adelynne Chao

The smartphone market has been growing rapidly over the past few years, with smartphone adoption spreading across the population. The youth market is also picking up this trend and the numbers who want or own a smartphone device are growing. So which smartphones are being adopted by future generations and why?

A smartphone for Christmas

The youth market for mobile devices is swiftly rising, and the age at which children acquire their first mobile phone is getting younger and younger. It is estimated that over 90% of 12-15 year olds already have a mobile phone and the number of smartphone acquisitions in this market is also growing [1]. Considering that a large amount of mobile phones acquired by the youth market are being gifted and are often from the medium to high-end price range, it is not surprising that the youth market are picking up the smartphone trend. Also, considering that most of the time it is the end-user that is influencing purchase of the gift, it is interesting to find out what are driving these decisions [1].

Apple’s iPad2 vs. Android: who are the contenders for 2011 tablet domination?

March 1, 2011 16:19 by Richard Preedy

Despite a deluge of new device offerings, tablet PCs look unlikely to become mass market this year, meaning individual manufacturers will have to strongly differentiate their products to grab the limited share of the market available. Apple still dominates in consumer minds, but Samsung, Blackberry and other Android devices look set to offer a compelling challenge.

 

As expected, February’s Mobile World Congress in Barcelona and the CES show in January revealed a surge of new tablet offerings from the major hardware manufacturers, all vying to compete with the success of the ubiquitous Apple iPad.

But while the tablet market is clearly in ascendancy, at present it is still very much nascent and we are unlikely to see the same growth this year as we expect from other categories, such as Smartphones.[i]

2011 tablet market likely to remain niche