The television experience is constantly changing and evolving with the increasing number of devices and platforms available to watch video content. This year two of the tech giants, Apple and Google, have seriously entered the market to make the web accessible through your television screen. However, both have very different strategies as the battle over openness and control will play out through your television sets in 2011.
How IPTV has changed in 2010
The trend towards mobility and connectivity as outlined in Q2 continues to drive growth in the tech sector in Q3. Both consumers and businesses are investing in new hardware that enables them to be more productive and to access a diverse and exciting mix of services and software. This unquenchable thirst for advanced technology has resulted in 2.2% year-on-year growth (value of EUR 44.0 billion) for the Western Europe technology sector. The technology industry is showing great resilience to the recession as total revenue is expected to reach the same level of Q3 2008, just a year on after the economic crisis. Sales of notebooks and smartphones are all driving factors of growth in Q3 2010, which is highly likely to continue into 2011.
The consumer technology market in Western Europe has grown for the third quarter in a row (year-on-year figures) according to a recent report from GfK TEMAX. Growth is being driven by increasingly demanding consumers who are seeking more innovation, connectivity and mobility, which is leading to a blurring of market categories.
The same GfK TEMAX report showed that Q2 2010 saw a +3.6% increase in comparison to the same period last year. Particularly strong this quarter were the Consumer Electronics (+8.9%) and Information Technology (+4.6%) sectors. And this isn’t surprising, given the rapid pace of innovation and thus the enormous growth in breadth and depth of product range for both sectors.
Despite smartphones and mobiles with open operating systems (making up a quarter of the mobile market in Western Europe) having a volume growth of 62%, the Telecommunications market actually declined in year-on-year figures (-0.2%). It’s an extremely positive sign that the consumer technology market appears to be back on track, particularly after the year which was dubbed the “year of crisis”.
Growth returns to Western European consumer technology markets in Q1 2010. GfK TEMAX data shows that consumers are more willing to upgrade their home technology as well as experiment with new smartphone mobile technology.
GfK TEMAX data shows that, overall, the consumer technology market recorded 2.7% growth in Q1 this year compared to Q1 in 2009. Key technology sectors have recorded year on year growth, including Telecommunications (+4.9%), Information Technology (+3.6%) and Consumer Electronics (+0.7%) in Q1 2010. Smartphones, Windows 7 and LCD TVs are all driving factors of growth in their respective sectors.
Smartphones continue to drive growth in the Telecommunications market
While the telecommunications market declined by -3.2% in the fourth quarter 2009, the first quarter of 2010 returned to growth with a +4.9% increase year on year.
