On 19th July, we took over Google’s Campus building in Shoreditch to host the latest TechTalk Live. This time, Zeebox CEO, Anthony Rose took to the stage to explore what the future holds for TV and in particular, the role of the second screen.

Take a look of the first video below to see the highlights of the night or the second to see the full version of Anthony’s presentation.

Highlights:

Full video:

The television experience is constantly changing and evolving with the increasing number of devices and platforms available to watch video content. This year two of the tech giants, Apple and Google, have seriously entered the market to make the web accessible through your television screen. However, both have very different strategies as the battle over openness and control will play out through your television sets in 2011.

How IPTV has changed in 2010

Social media campaigns via popular sites like Facebook may be able to get ‘Rage Against The Machine’ to Number One in the music charts but they will have little influence on the outcome of the 2010 UK general election. In contrast, the televised election debates will prove a powerful platform for the three main political parties.

GfK NOP Technology research conducted online (so we would also expect a skew towards online sources) shows that TV debates have the most influence on how we vote as a nation. Despite the fieldwork for our survey being conducted after only the first of three televised debates on 16 April, they are still the number one source of information for the election on 6 May.

As an example of this contrast, official viewing figures suggest that around 8.4m viewers watched the third debate, vs. 3.2 m UK visitors to the BBC news website (with 350,000 streaming the debates online).

GfK NOP research shows good levels of interest in 3D TV amongst adult consumers. The main barriers to adoption will eventually disappear, but are likely to stall early widespread adoption.

One of the recurring items in the numerous “predicted technology trends for 2010” lists that emerged at the start of the year was 3D TV.

The internet has become such an integral part of life today that two out of five UK users would give up their television before their internet connection, if they had to choose between the two; according to a new survey from leading research agency, GfK NOP.

The ‘Connected Life’ study reveals that a staggering 41 per cent of UK internet users agree that “If I had to choose, I would rather keep my internet connection than my TV” – of which almost half said they ‘agree strongly’ with that statement. Only 29 per cent disagreed, and 31 per cent had no strong feelings either way.

Babita Earle, Divisional Director at GfK Technology comments: