It’s an exciting time to be involved in the digital world; only recently we were still developing .mobi websites, now it’s an annoyance when we get forced to a .mobi on a smartphone browser. We were sending each other MMS messages, now we just email them directly from our email account. Our number one reason to upgrade a phone was for more mega pixels from the built-in camera, now it’s less about the hardware and more about software.

Such rapid changes in technology force the online space to adapt and change to suit how the user wants to access content, one area that has maintained a steady evolution is online video technology.